Scrolling through social media, you see shredded influencers claiming they’re all-natural. But many of those physiques aren’t just from hard work and clean eating. Steroids and performance-enhancing drugs (PEDs) are a huge part of the fitness industry.

The Rise of “Natty or Not” Culture

The internet caught on, and now entire YouTube channels and TikTok accounts debate who’s natural and who’s not. “Natty or Not” videos rack up millions of views, with influencers, athletes, and even celebrities under the microscope.

Even big names like Joe Rogan and PewDiePie have joined the conversation. Some influencers, like Greg Doucette and Noel Deyzel, admit to using PEDs. Others deny it, despite obvious signs.

Why Steroids Are So Common

Steroids have been around for decades. Research suggests 4 million Americans have used anabolic steroids. The reason? PEDs help people train harder, recover faster, and build more muscle than naturally possible.

The problem? Serious health risks. Steroids can damage the liver, kidneys, and hormones. They’re also illegal without a prescription, yet influencers continue to hint at or openly discuss their use.

The Problem With “Fake Nattys”

Many influencers sell training programs, diets, and supplements while hiding their steroid use. This creates false expectations for gym-goers. Young people follow their workouts, hoping to achieve the same results. When they don’t, they feel like they’re failing or have bad genetics.

This deception pushes some toward steroids, thinking they have no other choice.

Should Influencers Be Honest?

Some say talking about steroids educates young lifters about realistic expectations. Others argue it normalizes PED use, making it seem necessary for success.

Greg Doucette was one of the first to openly discuss his use. His honesty was surprisingly well-received. Now, he warns others about the risks and regrets of taking PEDs. Influencers like Ryan Schmidle and Noel Deyzel also share their experiences to educate their followers.

But, most influencers still avoid the topic. They post workouts and diets while ignoring the elephant in the room: steroids.

The Real Takeaway

If your favorite influencer’s plan isn’t giving you results, it’s probably not your fault. Many fitness figures aren’t honest about how they got their physique.

Social media sets unrealistic body standards, and steroids play a bigger role than most realize. Instead of chasing impossible goals, focus on your own progress, train smart, and stay healthy. Looking good is great, but feeling good and building a sustainable body is the real win.

Photo by Polina Tankilevitch

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