“Here’s just a taste of what we talked about today:
• It’s a pleasure to have Fitz Koehler on the show, she joining us all the way from Gainesville, Florida, where there are springs, rivers, alligators, mosquitoes, and gator fences. An interesting and beautiful place to be.
• Being “Fitz”, she certainly does a lot of things that allow her to do one specific thing: and that is to help people live better and longer by making fitness understandable, attainable, and fun.
• When it comes to generating revenue in her business, Fitz has products that customers may purchase online. But for the most part, she works with corporations and organizations, to support her financially. She also used to give her fitness services for free which is something she loves to do. But the pandemic placed her in a tough spot, and corporations do not currently hire people. But as an entrepreneur, she pivots and figures things out.
• We talked about Fitz’s origin story that started when she joined a gym for strength training. A place where she found her calling.
• Then, we talked about the Five Freedoms and the Sixth Freedom which is the whole fitness aspect of being an entrepreneur.
• Fitz discussed how health matters and how she fought when she was going through her breast cancer treatments.
• To know who you are and what you’re capable of is Fitz’s ultimate superpowers. She simply doesn’t take NO for an answer. That grittiness and discipline made her get to point B which is the reason why she has a wonderful career today.
• Then, we discussed the importance of owning your failures and using them to figure out how to get where you want to go.
• The fear of asking and being uncomfortable taking money from people is Fitz’s Kryptonite. Over time, she got accustomed to taking checks and not being afraid to ask, but still is a struggle from time to time.
• Fitz’s arch-nemesis in her business are companies in the fitness industry who push their diets, pills, powders, and snake oil, to people.”
