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LIVESTRONG.COM Launches New “Splurge Worthy” Food Feature while Hitting Momentous Mark

By February 22, 2011October 26th, 2014No Comments

Photo credit: Ashengrove on Flickr.com

If you’ve ever struggled to figure out whether a snack or treat was worthy of the calories, or just wanted someone to hand you a list of treats to let you know which ones provided the most flavor and fun for the fewest caloric dollars, LIVESTRONG.com has what you need. LIVESTRONG.COM will be launching a “Worth the Splurge” section for the MyPlate food tracking tool that will offer ‘naughty-but-nice’ alternatives to high-calorie favorites. Users who go to the “Worth the Splurge” section will be offered a variety of smarter options that appeal to all tastes and preferences. Nice right?

It’s Cool Tools like these which make this super site the largest single website in the United States in the health category ***according to comScore®.  With over 12 million unique visitors in January 2011, LIVESTRONG.COM reached an all-time traffic high and solidified it’s presence as a tremendous force for health and fitness. I’m proud to work with this fine site to help others live better and longer. Need proof that they’re doing so? Check out these awesome statistics.

  • The LIVESTRONG.COM Calorie Tracker™ became the top grossing paid app in the health category in the month of January. According to iTunes, it ranks as the #5 most popular paid iPad app and #49 most popular paid iPhone app of all time – across all categories.
  • Approximately 3.7 billion calories were tracked on MyPlate™ in the month of January.
  • LIVESTRONG.COM members burned more than 600 million calories in the month of January.
  • The LIVESTRONG.COM community lost more than 362,000 pounds in the month of January.
  • LIVESTRONG.COM members have collectively tracked foods consumed more than 320 million times since July of 2006.
  • More than 300,000 recipes have been added to the site by active LIVESTRONG.COM community members since the recipes tool was launched in December 2009.
  • The LIVESTRONG.COM MyQuit Coach™ reached the #8 most popular paid mobile app in the health category for two consecutive weeks in January – according to iTunes.
  • According to the LIVESTRONG.COM food database: tracking of Mexican 7 Layer Dip went up 519% on Super Bowl Sunday 2011. Bananas are currently the #1 food item consumed by the LIVESTRONG.COM community.

Fitz Koehler

Fitz Koehler

Your fitness expert. Master's in Exercise & Sport Sciences. She's taught around the globe for decades and has a stellar knack for yanking the best out of folks who'd like to become more fit. Author, Speaker, TV Personality, Race Announcer, Corporate Spokesperson

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