October is Breast Cancer Awareness Month, and that means that our country will be drowning in pink. It’s good news though. I’d much rather drown in pink than that wicked disease and thanks to Under Armour, we can really do pink in style. UA has just released a specialty line of head to toe gear called “Power in Pink” to ensure that all of those awesomely generous people taking part in October fundraising runs for breast cancer look good while doing it. The sneakers, shorts, shirts and more are built with the traditional UA quality, and 10% of of all proceeds to a variety of charities that support breast cancer awareness.
Under Armour has recognized women who have used fitness and exercise in their fight against breast cancer. Their stories are truly inspirational- you’ll enjoy learning about this year’s three selected women .
“Power in Pink” She’s A Fighter Survivors
Joleen Ruffin, 34, Tracy, California
Joleen Ruffin was 32 and a mother of three when she was diagnosed with Stage 3 of a very aggressive form of breast cancer. Having owned a boot camp studio with her husband, she was in top shape when she was diagnosed, and knew the importance of staying in shape to be healthy. Two years after her diagnosis, she plans on entering several 5Ks and 10Ks again, and runs a blog educating women on the importance of exercising and eating healthy to keep cancer from recurring.
Ashley Roback, 28, Knoxville, Tennessee
Seven months pregnant with her second child, Ashley Roback was 27 when she was learned she had breast cancer. She is a passionate runner who has participated in 10 marathons and 5 half-marathons, and remains devoted to exercise even after a double mastectomy in April and faced with radiation treatment through December of this year. Ashley maintains an attitude like that of running marathons, beating breast cancer is 90% mental, and she continues to live with a fighter mentality as she defeats the disease.
Lisa Messer, 40, Philadelphia, Pennsylvania
Lisa Messer credits the support of her friends, family and colleagues for getting her through breast cancer, an aggressive, multi-focal form that she was diagnosed with at age 37. A year after her diagnosis, Lisa was inspired to enter her first sprint triathlon, and continues to train for and compete in various triathlons, knowing that if she can survive breast cancer, she can survive anything. She recently completed an Olympic-distance triathlon consisting of a mile swim, a 25-mile bike, and a 6-mile run, and raised over $6,000 in funds to fight cancer.
